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How Are You Saying It?

Bumper sticker sloganeering often drives us apart rather than pulls us together.

Most of us have probably seen one of those mini-vans with the rear window sticker depicting the cartoonish looking row of family members—presumably representing the make-up of the family to whom that particular mini-van belongs. The window sticker may include a dad, a mom, and two kids—one obviously older and one younger. It might be a line of four kids in gradually decreasing height, like stair steps, lined up next to their parents. Sometimes I’ve seen at the end of the row of those family members a dog or a cat.

A few questions come to mind when I think about those rear window families. Why don’t I ever see one in which the mom is taller than the dad or any of the older kids are taller than one of the parents? Why do I only see them on mini-vans? Are mini-van drivers the only ones who seem to have the need to inform other drivers about the make-up of their family? While mini-vans seem to be the place where these window stickers show up, why don’t they show up on the 12 or 15 passenger van in which the very large family rides? Is it because these stickers don’t come in a version for a family of eleven?

The cartoon family is not the only thing showing up in the rear window of mini-vans. All kinds of bumper sticker fare seems to find its way a bit north on the backs of mini-vans. I saw one several days back that has a strange tangential relationship to the rear window riding cartoon family.

I pulled into the passing lane to go by a mini-van and the short, bumper sticker slogan in the lower left corner of the back window (the place where you normally find a dad, mom, three kids, and pet depicted) caught my eye. It also caught my ire.

My anger wasn’t about the basic underlying idea being represented by the slogan. It was the condescending nature in which that message was conveyed, as well as the potential inferred connotation subtly embedded in the six derisive words. The driver of that mini-van possibly never thought about his rear window sticker that way, but perhaps that’s the problem.

So what did it say? “Can’t feed ‘em? Don’t breed ‘em.”

At one level, few would disagree that it is wise to only have as many children as can be properly supported: First and foremost for the sake of the children; then secondarily, for the sake of the impact on the rest of society—not just economically but even more so sociologically.

But why does this bit of wisdom need to be communicated in the manner in which it is on that window sticker? What resentments are laden within the sentiment of how it was stated? How valued as people are the moms to whom it is directed by its equating them with animals? What attitude toward children in families receiving welfare is conveyed? And what racial overtones (i.e. language that feels akin to the “welfare queen” label) are even more subtly buried within this crass language?

If you were a struggling single mom with five children, how would you feel passing that mini-van? If you were one of the five children of that struggling single mom, what would you think as you read the window sticker? If you were a member of a large black family that is trapped in poverty, how might you read the message rolling down the highway on the rear window of a mini-van?

My mother often notes, “You can be right and still be wrong.” Another of her frequent quips is, “It’s not what you say, but how you say it.” Doesn’t the rhetoric in the rear window of the mini-van I passed several days back qualify under my mother’s analysis? What else of our discourse hangs by a tenuous thread to some fact or point of wisdom and yet is filled with antipathy, class and racial division, arrogance, or some other ugliness that drives us apart rather than pulls us together?

Could it be that more than a few of us would be well advised to get out a razor blade and some Goo Gone to scrape off a bumper sticker (window sticker for you mini-van owners) or two?

J. Drew Stefancin June 29, 2012 at 05:34 pm
Craig, bumper stickers with a message are infuriating. Why people feel the need to share an opinion nobody asked for that will certainly irritate half of the people who see it is beyond me. You want to put a Rolling Stones bumper sticker on your car - that's hideous and baffling, but at least it doesn't upset anyone. I feel the same way about "T-shirts that say things", as I put it. The ones you see in catalogue's - like "Some people are alive because it's illegal to shoot them." That's not funny. Or clever. You just look aggressive. Or passive aggressive. And aggressive-aggressive. Bumper stickers that state some outrageous opinion are polarizing and just plain rotten.
JR July 1, 2012 at 02:24 pm
I like these comments. You guys are correct.
lkt-s July 2, 2012 at 02:19 pm
Good article. Also, when I see the decals of all those kids, I think "wow, they're kinda alerting pedophiles and kidnappers". Bumper stickers/decals might make people upset enough to key your car or even stalk you..

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An interested bystander May 6, 2013 at 05:29 pm
Just pointing out facts. You are also forgetting that money withdrawn from an IRA or 401k (exceptRead More Roth IRAs) are taxed at withdrawal. I prefer my government not punish good financial actions. Sorry it's a quirk of mine, I think we should reward those who make good decisions, not punish them.
Tony Simek May 6, 2013 at 06:35 pm
I agree with you Interested Bystander. Problem is that if you punish the ones making the badRead More decisions, the Federal government will be punished all the time. In the current climate, poor decision making gets rewarded by voters. The middle class doesn't have a chance.
Bill May 9, 2013 at 05:11 am
Naziti and Caroline Johnson so sorry to take so long to get back to you from your comments onRead More Sunday, May 5th, I didn't think I would have to respond. I re-posted Ken's comment because the REAL issue is "AARP selling out it's faithful supporters for BIG MONEY. So let me break it down so even the Soros trolls understand. ObamaCare guts SS and medicare reserve money by 750 Billion. Which ends these programs as we know them. AARP publicly backs ObamaCare. Seniors confused about OCare but trust AARP and their massive ad campaign for OCare. AARP contributes to re-election AARP becomes insurance provided for OCare. Unleashes host of insurance options that Seniors will be needing to make decisions about in next 2-3 years. Complicate the choices for Seniors so they fall back on who they have trusted in the past. Still unaware of the great deception perpetrated by AARP. OCARE fully enacted 2014. AARP gets steady $$$ insurance income now (not $16 membership fees for whoever posted that line above). SS and MediCare bankrupt (3/4 trillion $ stolen to fund OCare) Result for SENIORS. NO SS or MEDicare it's dissolved or becomes something less. Free OCare that sucks. Pay AARP for supplemental Ins. Prescriptions too expensive to purchase so go without or pay AARP for better plan. AARP richer and more powerful represents Gvmt Seniors - Self rule lost You see they screwed the very people that paid dues for their protection!