The “urinal gaming system” that was installed this year in men’s rooms at Coca Cola Park was named the best in-game promotion in all of Minor League Baseball.
This was the second “Golden Bobblehead” in IronPigs history. The team also won in 2011 for Best Non-Game Day promotion for the club's role in hosting Lehigh Valley Health Network's 15th annual black tie gala, Go Hog Wild at Nite Lites.
The Golden Bobbleheads are awarded after every season at the annual Minor League Baseball Promotional Seminar, which was held last week in Louisville, Ky.
The p-controlled video game systems—the first of their kind in North America—are featured within all men's restrooms at Coca-Cola Park and are exclusively presented by Lehigh Valley Health Network.
"We knew these games would create a huge splash but we never could have imagined the amazing amount of recognition these games have received," said IronPigs General Manager Kurt Landes.
"This publicity has allowed us to spread an important message to our fans about prostate cancer awareness, which is the second leading cause of cancer death in America.”
The publicity received from the "Urinal Gaming System" has been wide-ranging with mentions from a wide variety of national media outlets including The Today Show, USA Today, Sports Illustrated and ESPN.com.
When a user approaches the urinal, the video console flips into gaming mode, using patented technology that detects both his presence and stream. The user engages with the screen by aiming in different directions to test their agility and knowledge.
They can then view their position on the leader board or check the website to see how they stack up with the rest of that night's competition. High scores will be displayed in real-time across various videoboard displays within Coca-Cola Park.