Marshmallow Peeps have become a staple of every kid’s Easter basket. Produced at ’s factory here on Stefko Boulevard, the little neon-colored chicks, bunnies, pumpkins and Christmas trees might be the most famous thing to ever come from Bethlehem.
Here are five things about the candy you may not know:
- In 1953 when the candies were first mass-produced, it took 27 hours to create one Peeps marshmallow chick. Thanks to advances in technology, it now takes six minutes. Just Born produces 4.2 million Peeps every day and enough in one year to circle the Earth twice.
- Peeps have made celebrity appearances on many programs, including "Good Morning America," "The Today Show," "CBS Sunday Morning," "The Early Show," "Martha Stewart," "The Ellen DeGeneres Show," "South Park," "Jeopardy,” "The Daily Show,” and this past week “The Late Show with David Letterman.” The company also promotes Peeps with its three Peepmobiles, which travel around the country and appear at special events.
- Some celebrity Peeps fans include Justin Bieber, Miranda Cosgrove and Joe Jonas.
- There are currently 60 different active national Peeps contests listed on the Peeps website.
- Just Born also invented "jimmies," also known as ice cream sprinkles. The topping got its name from the employee who created them.