Music licensing. This is a great way to help an artist out while helping yourself.
Do you have a podcast or a video blog? Maybe you have a Youtube channel for your business. Are you a locel video producer in need of a sound track? All of these, and several more, are ways the local businesses can help out the local musical artists.
Music Licensing is basically when you lease a piece of music, whether it's a full song or 5 seconds of it, for your radio commercial, television commercial or web based project.
Music can add so much to any project such as a good time Jazzy piece, a sad piece or heavy metal would all give a different feel to any spot and a different "look" to the company placing that spot.
Having original music helps to separate you from everyone else playing the same generic "elevator" music on their spots. Plus, you look good by supporting the local music scene, their fans may become your fans.